Market research

Our unique position in the market affords us insights into the competitive care landscape and any changes to care seeker demands.

Through our data and market research projects, we help care providers gain a deeper understanding of their service's positioning in their local care market and equip them with the knowledge to remain ahead.

Care Fees

We hold live fee data on thousands of care services across a range of different care types.

If you are thinking of increasing your service's fees or looking to introduce a discounted promotional rate, our insights team can help inform your decision making.


Recruitment in the care sector is challenging. Understanding your position locally can provide your home or service with an edge when it comes to recruitment and retention of staff.

  • Rates of pay
  • Incentive & bonuses
  • Training & development
  • Promotions and offers

Demand & decision making

Through our market data and interactions with tens of thousands of care seekers each year, we provide answers to specific questions and identify changing patterns of behaviour from those who are seeking care.

Equipped with this information, our partners can be agile to changing market conditions, ensuring their services remain attractive to those seeking support.

Working with sector specialists who have a clear understanding of the wider social care market, has added huge value to our business.

Chris Rudolph, Sales Operations Manager

Caring HomesĀ partners with TrustedCare to drive up insights from across their business.

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